Increasing Sales with Google Ads for an eCommerce Massage Gun Brand

An eCommerce brand selling massage gun products reached out to us with a strict goal: to help them improve their online marketing performance. Despite selling high-end products with hi-tech features, their online sales were negligible. Their current website design and ad campaigns weren’t generating quality results. The main issue with their website was that it lacked a user-friendly design and strong visuals that failed to convert visitors into customers. Alongside, their Google Ads weren’t effectively targeting the right audience and couldn’t attract the right shoppers.

645+
Conversions Received Per Month

1962%
ROAS through
Targeted Google Ads

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Poor Sales Results with No Strong Brand Visibility Online

The eCommerce brand selling massage guns was struggling to develop meaningful traction from its online marketing efforts. Although the product they were selling was of high quality and the market scope was huge, they failed to capture the market due to poor online marketing. Their Google Ads campaigns were drastically failing to generate quality traffic and/or consistent sales results. A huge portion of their ad budget was spent without achieving any ideal profitable returns. Their main issues were poor targeting of the audience, lack of strategic optimisation, and a website that didn’t fully present the value of the product. Their digital presence lacked a clear message, persuasive design, and engaging content. The challenge was not only to fix the underperforming campaigns but also to redesign their website to attract, engage, and convert the right audience more effectively.

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The Solutions

Transforming Online Presence with Custom Website & PPC Strategy

To help the eCommerce massage gun brand overcome its digital challenges, we started by conducting a complete audit of its Google Ads account and website performance. This analysis revealed gaps in targeting, ad structure, and website usability. Based on these insights, our team developed a tailored strategy focused on the brand’s unique product range and customer base. We redesigned the website with a modern layout, faster loading speed, and clear call-to-action buttons to create a seamless shopping experience. Simultaneously, our PPC specialists launched optimised Google Ads campaigns centred on high-intent keywords, product benefits, and customer needs.

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The Results

Better Brand Online Visibility and Quality Customer Engagement

After putting the strategic website design and development and PPC approach to use, the eCommerce massage gun brand experienced promising results. The new website design provided a smoother, faster, and more engaging user experience, making it easier for visitors to browse products and complete purchases. Meanwhile, the optimised PPC ads attracted high-quality traffic from customers actively searching for similar wellness products. Through continuous tracking, keyword refinement, and conversion-focused adjustments, the brand saw a steady rise in both sales and return on ad spend. The improved alignment between ad messaging and website design significantly boosted conversion rates and reduced cost per acquisition. Within a short time, the brand’s online visibility increased, customer engagement improved, and sales grew consistently.

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conversions generated per month

645 +

average cost per conversion

19 $

ROAS from targeted Google Ads Campaign

1962 %

Find Out Why Leading Businesses Choose to Partner with Us

Enhanced the Google Ads performance with accurate targeting and effective SEO for great returns for the printing company.

SEO

PPC

SMM

728%
ROAS through Google Ads

211%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels for the eCommerce clothing brand.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

A revamped digital experience drove massive growth in conversions and ROAS for the 3D pen seller company.

PPC

Website Redesign

CRO

274%
Return on Ad Spend (ROAS)

3700+
Conversions in a Month

A complete website redesign and targeted SEO strategy helped an emerging beauty brand boost conversions and organic traffic.

Website Design

SEO

CRO

157%
Increase in Organic Traffic

193+
Qualified Leads in a month

A complete website redesign and organic social media strategy helped a t-shirt brand boost sales and engagement.

Website Design

SMM

Graphics

150+
New Followers Per Month

237%
Growth in Organic Social Traffic

A powerful blend of attractive visuals and strategic ad execution turned the apparel brand’s social media into a growth tool.

SMM

Social Ads

Graphics

360+
New Followers Per Month

342%
ROAS from Paid Campaigns

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!