Transforming eCommerce Beauty Brand with Strategic Google Ads

A beauty eCommerce company has contacted us with the purpose of enhancing their sales and customer interactions on the Internet. Their website had been failing to turn the traffic into clients, although they were providing quality skincare products and cosmetics. The landing pages associated with the brand did not have the visual appeal and clarity required to make an instant decision, and the current Google Ads campaigns were not targeting the right people. They desired a type of shortcut that would make real shoppers visit their e-commerce website and convert clicks into a steady stream of sales.

460+
Conversions Received
Per Month

656%
ROAS through
Targeted Google Ads

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

Edit Content

The Challenges

Excessive Amount of Visitor Bounce Rate on Website

One of the e-commerce beauty brands that has been growing rapidly communicated with us following their unsatisfactory results on their ongoing Google Ads. Although they have high-quality skincare and cosmetic products with a great market potential, their online advertisement was not reaching the right locality and was not effectively converting. This brand had spent a lot of money in a few months, but it was not able to record changes in the quality of traffic or sales conversion. Their campaigns were not targeted at a specific audience, there was no keyword optimisation, and their structure was not narrowed down to their niche. Moreover, their landing pages were not created to trigger a sense of reliability and the exclusive value of the brand, which led to a high bounce rate and missed opportunities. The issue was to re-establish their PPC strategy and propose effective landing page adjustments that would come with increased visibility, qualified traffic and ROI.

Edit Content

The Solutions

Transforming Ad Performance with Targeted PPC & Landing Page

Our team started by conducting an overall audit of the Google Ads account and website used by the e-commerce beauty brand to overcome the fact that the brand was struggling with certain issues. This analytic review allowed us to define the main gaps in the ad performance, keyword targeting, and landing page experience. Following these findings, we developed a specific PPC plan, targeting the main audience of the brand, which is beauty lovers actively searching the online market to find skincare solutions and beauty products. We optimised the advertisement campaigns using high-purpose keywords, persuasive advertisement messages and narrow segmentation to bring in more qualified clicks. We have increased visual appeal, added elements of trust, and call-to-action positions to increase engagement and conversions.

Edit Content

The Results

Steady Sales Growth with Increase in ROI

Through a carefully planned strategy, the e-commerce beauty brand experienced a remarkable improvement in its online performance. Our Google Ads optimisation and landing page enhancement efforts worked hand in hand to drive more qualified traffic and higher conversions. By refining ad targeting, focusing on high-intent beauty-related keywords, and continuously monitoring performance, we ensured every click counted. The improved landing pages played a major role in turning visitors into paying customers. With engaging visuals, clear messaging, and well-placed call-to-action buttons, the user journey became smoother and more persuasive. Over time, the brand saw steady sales growth, better ROI, and a stronger presence in the online beauty market.

Edit Content

conversions generated per month

460 +

average cost per conversion

28 $

ROAS from targeted Google Ads Campaign

656 %

Find Out Why Leading Businesses Choose to Partner with Us

Enhanced the Google Ads performance with accurate targeting and effective SEO for great returns for the printing company.

SEO

PPC

SMM

728%
ROAS through Google Ads

211%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels for the eCommerce clothing brand.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

A revamped digital experience drove massive growth in conversions and ROAS for the 3D pen seller company.

PPC

Website Redesign

CRO

274%
Return on Ad Spend (ROAS)

3700+
Conversions in a Month

A complete website redesign and targeted SEO strategy helped an emerging beauty brand boost conversions and organic traffic.

Website Design

SEO

CRO

157%
Increase in Organic Traffic

193+
Qualified Leads in a month

A complete website redesign and organic social media strategy helped a t-shirt brand boost sales and engagement.

Website Design

SMM

Graphics

150+
New Followers Per Month

237%
Growth in Organic Social Traffic

A powerful blend of attractive visuals and strategic ad execution turned the apparel brand’s social media into a growth tool.

SMM

Social Ads

Graphics

360+
New Followers Per Month

342%
ROAS from Paid Campaigns

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!