Helping a Smile Therapy Brand Draw More Customers with Google Ads

This case study shows how we turned around underperforming Google Ads campaigns for a niche Smile therapy brand. The client struggled with poor targeting and low conversions. Our strategic adjustments and tailored approach led to a sharp rise in quality traffic and consistent sales growth.

3716+
Conversions Generated Per Month

$14
Average Cost Per Conversion

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

A Unique Product Lost in Poorly Targeted Campaigns

The client approached us after facing consistently poor returns from their existing Google Ads campaigns. Despite a growing interest in smile therapy products and a unique product offering, their ads were failing to deliver meaningful results. They had invested a considerable budget over several months but saw little improvement in traffic quality and conversions. Their campaigns lacked proper targeting, optimization, and a clear strategy aligned with their product niche. In a niche yet competitive market like Smile Therapy, generic ads and poor optimization can quickly drain ad spending. The challenge was to fix the campaign and also restructure their approach to drive better performance and achieve profitable ROI.

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The Solutions

Smart Optimization Across Ads and Website

We began by conducting a thorough audit of the client’s Google Ads account and website to identify the drawbacks and inefficiencies. This analysis has revealed several areas for improvement. Based on our findings, we developed a custom strategy tailored to the client’s product and target audience. In parallel, we optimized the website for better user experience and conversion, ensuring a smooth journey from click to checkout. By aligning ad messaging with landing page content and implementing basic conversion rate optimization tactics, we set the foundation for measurable success. Once the plan was in plan, we executed it accurately.

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The Results

Sustained Performance Through Optimization and Strategy

Our strategic approach led to a significant boost in conversions, cost-efficiency, and overall campaign performance. By combining precise targeting with continuous optimization, we delivered consistent results that supported both immediate sales growth and lasting scalability. The success of the campaigns demonstrated the power of a well-executed digital marketing strategy tailored to the brand’s goals.

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conversions generated per month

3716 +

average cost per conversion

14 $

ROAS from targeted Google Ads Campaign

856 %

Find Out Why Leading Businesses Choose to Partner with Us

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PPC

Website Redesign

CRO

274%
Return on Ad Spend (ROAS)

3700+
Conversions in a Month

A powerful blend of attractive visuals and strategic ad execution turned the apparel brand’s social media into a growth tool.

SMM

Social Ads

Graphics

360+
New Followers Per Month

342%
ROAS from Paid Campaigns

We transformed the digital presence of the PCB company into measurable business growth with smarter traffic and conversions.

SEO

PPC

CRO

451%
Increase in Organic Traffic

174+
Qualified Leads in a Month

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels for the eCommerce clothing brand.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth for the locksmith business.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation of the handyman company that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!