Boosting the Sales of the Beauty Brand with a New Website Design and SEO

Poor website design held back an emerging beauty brand in the eCommerce space from converting visitors into paying customers. Slow page load times and weak mobile responsiveness further discouraged visitors from exploring products. On top of that, limited SEO kept traffic and conversions low.

1278+
Sales Generated in a Month

472%
Improved in Organic Traffic

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Inefficient Website Design and Poor SEO Held Growth Back

The online beauty brand’s website design didn’t reflect its modern aesthetic. An outdated, cluttered layout created a poor shopping experience. This caused visitors to leave before exploring products and resulting in lost sales. In the meantime, unstructured SEO campaigns drove irrelevant traffic and increased ad spend. Without a solid Conversion Rate Optimization strategy, even interested visitors were not converting.

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The Solutions

Optimizing Website and SEO Campaign for Maximum Impact

We began by redesigning the website to deliver a modern and user-friendly experience. The new design reflected the brand’s aesthetic and ensured seamless navigation across all devices. Next, we conducted a thorough SEO and website performance audit to identify gaps and opportunities. Ultimately, Conversion Rate Optimization strategies, including clear CTAs to minimize drop-offs and increase conversions.

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The Results

Turning Optimized Website Design into Real Sales Results

The integrated strategy delivered impressive results. The beauty brand saw significant growth in organic traffic and sales, driven by the redesigned website and improved user experience. Enhanced SEO and CRO efforts encouraged deeper engagement and smoother navigation. This led to a more effective online presence.

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sales generated in a month

1278 +

Sales Generated a Month

60 K$

Improved in Organic Traffic

472 %

Keywords

We’ll share a live report during the meeting.

Beachfront Makeup

Unique Makeup Products

Unique Beauty Products

Unique Lipstick

Unique Foundation Makeup

Unique Eyeshadow Palette

Quadra Mascara

Unique Cosmetic Products

3d Fiber Mascara

Color Stick

(AFTER SEO)

Google.com

(BEFORE SEO)

Google.com

Find Out Why Leading Businesses Choose to Partner with Us

Driving scalable conversions through sharp landing page design and performance-focused campaigns.

PPC

Landing Page

CRO

3716+
Conversions in a Month

$14
Average Cost Per Conversion

A powerful blend of attractive visuals and strategic ad execution turned the brand’s social media into a growth tool.

SMM

Social Ads

Graphics

360+
New Followers Per Month

342%
ROAS from Paid Campaigns

A revamped digital experience drove massive growth in conversions and return on investment.

PPC

Website Redesign

CRO

274%
Return on Ad Spend (ROAS)

3700+
Conversions in a Month

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!