Increase Online Sales for an eCommerce Baby Product Brand

A growing eCommerce brand focusing on baby care products reached out to us with an agenda to improve their online presence and boost sales. Although their product was well-researched, parent-approved, and safe, their website wasn’t performing well. Their ongoing Google Ads campaigns failed to bring new and consistent traffic or potential leads to the website. The brand desperately needed a market-oriented, strong strategy to stand out and reach new parents looking for reliable baby essentials online.

180+
Conversions Received
Per Month

793%
ROAS through
Targeted Google Ads

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Limited Calls Leading to No Favorable Business Growth

The baby products eCommerce brand was finding it hard to sustain the market due to poor marketing tactics. The strategy they were following was old, not researched, and, more importantly, without any customer-centric strategy. Despite the product quality that was on par with the industry standards, their existing webpage and Google Ads campaign were not attracting prospective traffic and were not resulting in enough conversions. They were spending too much of their ad cash, which was not bearing any tangible fruit. Their advertisements were not targeted and optimised, and this meant that they were not getting to the new parents who were busy seeking baby essentials on the internet. In addition, the layout and design of the website were not user-friendly and navigable, making the potential customers abort their shopping process. With this kind of competition and emotional engagement and trust being a significant factor, the brand required an overall overhaul in the digital arena.

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The Solutions

Redesigned eCommerce Website with Targeted Ad Campaigns

To help the eCommerce baby product brand improve its online performance, our team kick-started with a detailed audit. We conducted an extensive audit of their website and Google Ads campaign to figure out the most important underlying factors that limited the online development and prosperity of the brand. The analysis focused on gaps in ad targeted, website design, and keyword alignment that were hindering the chances of conversion. Based on these insights, we crafted a customised digital strategy focused on connecting with the right audience, new parents looking for trusted baby essentials. Alongside revamping the ad campaigns, we redesigned the website to create a warm, user-friendly experience that reflected the brand’s caring and reliable nature. We simplified navigation, product pages and checkout flow to enable customers to browse and buy products.

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The Results

Better Conversions and High ROAS

Our well-planned strategy delivered outstanding results for the baby products brand. Through targeted Google Ads campaigns and an improved website experience, we achieved a noticeable rise in conversions and customer engagement. The refined ad targeting helped the brand connect with genuine buyers, parents actively searching for safe and high-quality baby essentials. At the same time, the redesigned website made browsing and purchasing much easier, encouraging repeat visits and stronger trust in the brand. Continuous campaign optimisation ensured that ad spend was used efficiently, reducing unnecessary costs while increasing ROI. The combination of precision targeting, engaging design, and data-driven adjustments created lasting results that went beyond short-term sales.

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conversions generated per month

180 +

average cost per conversion

16 $

ROAS from targeted Google Ads Campaign

793 %

Find Out Why Leading Businesses Choose to Partner with Us

Enhanced the Google Ads performance with accurate targeting and effective SEO for great returns for the printing company.

SEO

PPC

SMM

728%
ROAS through Google Ads

211%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels for the eCommerce clothing brand.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

A revamped digital experience drove massive growth in conversions and ROAS for the 3D pen seller company.

PPC

Website Redesign

CRO

274%
Return on Ad Spend (ROAS)

3700+
Conversions in a Month

A complete website redesign and targeted SEO strategy helped an emerging beauty brand boost conversions and organic traffic.

Website Design

SEO

CRO

157%
Increase in Organic Traffic

193+
Qualified Leads in a month

A complete website redesign and organic social media strategy helped a t-shirt brand boost sales and engagement.

Website Design

SMM

Graphics

150+
New Followers Per Month

237%
Growth in Organic Social Traffic

A powerful blend of attractive visuals and strategic ad execution turned the apparel brand’s social media into a growth tool.

SMM

Social Ads

Graphics

360+
New Followers Per Month

342%
ROAS from Paid Campaigns

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!