Google AdWords Makes Business Operation Verification Mandatory: Here’s how we can help

Hey there, marketing maestros! If you’re using Google AdWords as part of your advertising strategy, we’ve got some news you can’t afford to ignore. Google is setting the stage to make Business Operation Verification a mandatory part of their AdWords program. What does this mean for you? Well, it’s another step to ensure transparency and trustworthiness in the digital advertising ecosystem. But don’t worry; we at Strategy & ROI have got your back!

What is Business Operation Verification?

First things first, let’s break down what Business Operation Verification means. Google wants to ensure that advertisers on its platform are legitimate businesses with verifiable information. By making this verification mandatory, Google aims to create a safer, more transparent experience for users clicking on ads. The idea is to weed out the bad apples who might be involved in deceptive practices.

Why is This Important?

If you’ve been in the digital advertising world for even a minute, you know that credibility is king. Google is basically the internet’s front door, and appearing on its platform lends you a certain amount of trust. Losing the ability to advertise on Google could be a significant hit to any business. That’s why it’s crucial to complete the Business Operation Verification process when it becomes a mandatory requirement.

The Steps Involved

The verification process generally involves submitting documents that prove your business’s identity and operational activities. These might include licenses, tax documents, or anything else that verifies you’re a bona fide business. Google will review these documents and, if everything checks out, you’ll be good to go.

How Strategy & ROI Can Help

Now, here’s where we come in. We at Strategy & ROI have been working with Google AdWords for years. We’ve got the experience and the expertise to guide you seamlessly through this new verification process. Think of us as your navigational system through the maze of documentation, application forms, and guidelines that you’ll need to negotiate.

Here’s what we offer:

  • Guidance on Documentation: We’ll help you identify the documents you’ll need for verification, ensuring they meet Google’s criteria.
  • Application Support: Filling out forms can be a drag and one mistake can set you back. We’ll assist you in doing it correctly the first time.
  • Expert Consultation: Our team will consult with you at every step, so you’re never left scratching your head wondering what comes next.
  • Follow-up: Once your verification is complete, we’ll help you maximize your Google AdWords ROI by optimizing your advertising strategies.

By relying on Strategy & ROI, you’re not just getting a service; you’re gaining a partner who will stand by you, ensuring your business thrives in the ever-changing digital landscape.

So there you have it. Google is upping the ante with mandatory Business Operation Verification, but with Strategy & ROI at your side, you’ll sail through the process like it’s a walk in the park.

Ready to get verified and amplify your Google AdWords ROI? Contact us today to get started!