DIGITAL MARKETING FOR PEST CONTROL

Your Competitors Are Advertising Online, Are You?

When someone spots a cockroach in their kitchen or hear scratching in the attic, they search online. That is your moment to show up. Digital marketing helps pest control businesses connect with local customers when they need help.

DIGITAL MARKETING FOR PEST CONTROL

Your Competitors Are Advertising Online, Are You?

When someone spots a cockroach in their kitchen or hear scratching in the attic, they search online. That is your moment to show up. Digital marketing helps pest control businesses connect with local customers when they need help.

DIGITAL MARKETING IS A MUST-HAVE

Being the Best Pest Control Service Means Being Found Online

If your business fails to show up where they are searching, you are losing leads to competitors who are. Digital marketing gives your pest control business the visibility, credibility, and reach it needs to thrive in a competitive local market. At STRATEGY & ROI, we make sure it is not only about being seen but also about being chosen. With the right strategy, we generate more qualified leads for your business. We transform your one-time customers into repeat business. Having a strong digital partner is a baseline. In simple words, if you are not online and active, you are invisible to the majority of your market.

If you are here, chances are you have hit these roadblocks too-

You are great at getting rid of pests, but getting new customers feels like a whole different battle.
You have tried running ads, but the phone is not ringing like you expected.
You count on seasonal demand, but the off months are painfully slow.
You have got a website, but it is buried under your competitors on Google.
You know people need your services; you just don’t know how to reach them fast enough.

SEE HOW PEST CONTROL BRANDS GREW WITH US

Watch How Pest Control Services Thrive Online

Digital Wins That Took Pest Pros to the Top

Often, pest control companies struggle with outdated websites and low search visibility. We have helped pest control businesses overcome these digital roadblocks and turn their online presence into a steady stream of leads. Our strategies are built to solve the exact challenges pest control pros face every day. These success stories show what is possible when digital marketing is done right.

SERVICES FOR PEST CONTROL COMPANIES

Services That Bring More Leads to Pest Control Brands

Our expertise lies in eliminating the obstacles between you and a steady stream of new customers. We provide digital marketing solutions designed specifically for pest control companies looking to generate more leads through better visibility. Our team combines strategy with execution to get real results. We provide services that are built to support your goals and deliver measurable growth.

A Marketing Team That Knows Pest Control Inside Out

At STRATEGY & ROI, we deliver strategic marketing solutions built specifically for pest control companies. We know what works in this industry and we bring the strategy to back it up. Consider us an extension of your team. We combine deep industry insight and expertise to help your pest control business grow faster and stronger.

Digital Growth Solutions for All Pest Control Services

We recognize the unique goals and challenges of each pest control niche. Our tailored digital marketing strategies are designed to match your service type and customer base. We help pest control professionals of all kinds attract the right clients and scale smarter. No matter what pests you deal with, we know how to make your business stand out online.

QUESTIONS PEST CONTROL PROS ASK

What Other Pest Control Experts Are Curious About

You are not the only pest control pro wondering how to win online. In fact, most of the business owners we work with had the same concerns when they first reached out. We have put together honest and jargon-free answers to help you understand what digital marketing can do for your pest control business.

How can Digital Marketing Help My Pest Control Business Grow?

Digital marketing can help your pest control business grow by putting your services in front of the right people at the right time. A strong digital presence ensures your target customers find you. With strategies like SEO, PPC, and video marketing, you can increase visibility and attract more leads. Moreover, tools like retargeting ads and email marketings keep your business at the forefront. At STRATEGY & ROI, we ensure your business is seen and trusted.

How Often Should I Post on Social Media for My Pest Control Business?

For a pest control business, posting on social media 3 to 5 times per week is ideal to stay visible without overwhelming your audience. This frequency keeps your brand fresh in people’s minds and allows you to share a healthy mix of content. Consistency is more important than sheer volume, so focus on maintaining a schedule you can stick to long-term. Posting regularly also boosts engagement and signals activity to potential customers to maximize your reach and generate quality pest control leads.

Is SEO Really Effective for Local Pest Control Services?

Yes, SEO is extremely effective for local pest control services because it targets people actively searching for your help in your service area. By optimizing your website, Google Business Profile, and using targeted keywords, you can rank higher in the local search results and Google Maps. This means more calls, more bookings, and fewer missed opportunities. Local SEO also builds credibility by showcasing reviews and accurate business information, making it easier for customers to choose you over competitors. It is an affordable, long-term strategy to generate consistent leads and grow your local presence.

Can You Help Me Improve My Google Maps Ranking?

Yes, we can help improve your Google Maps ranking so your pest control business appears more often when people search for services in your area. This involves optimizing your Google Business Profile with accurate information and engaging photos. We also encourage and manage customer reviews, which play a big role in local rankings. Additionally, we build local citations, create location-focused content, and ensure your NAP details are consistent across the web. By boosting your relevance and proximity, we help you stand out in the Map results.

Can You Help My Pest Control Business Rank in Multiple Cities or Service Areas?

Yes, we can help your pest control business rank in multiple cities or service areas through a strategic local SEO approach. This includes creating dedicated and optimized service pages for every location and tailoring keywords to match the search trend of each city. We also optimize your Google Business Profile for multiple areas and use content based on location to strengthen your visibility. By targeting each area individually, we increase your chances of appearing in local search results and Google Maps across all your service locations. It helps attract more leads and dominate multiple markets at the same time.

How Do You Target Seasonal Pest Problems in Marketing?

We target seasonal pest control issues by creating marketing campaigns that are time and location specific, which match the pests most active during each season in the service area. For instance, in spring we might focus on termites and ants, while summer campaigns highlight tick and mosquito control. Also, we use educational posts to position you as the go-to expert for prevention and treatment. By anticipating the needs of customers before the problem peaks, we generate more leads for your business.

Do Pest Control Companies Need to Be on Social Media?

Yes, pest control companies should absolutely be on social media. These platforms are a powerful way to connect with your local audience, display your services, and build trust. By posting customer testimonials and pest prevention tips, you position your business as an expert in the field. Social media also allows for targeted advertising, letting you reach homeowners or businesses in your exact service area. It is an affordable tool to drive engagement and increase brand awareness. This social media presence is essential for growth.

How do I Market to Both Residential and Commercial Customers?

Marketing to both residential and commercial customers requires a tailored approach that addresses the unique needs of each audience. For residential clients, the focus is on fast response and family safety. But for commercial clients, the focus shifts to long-term contracts and compliance with regulations. By segmenting your marketing campaigns, and crafting targeted messaging for each audience, you can attract both types of customers.

Can Facebook or Instagram Really Get Me New Clients?

Yes, Facebook and Instagram can absolutely help you get new clients for your pest control business. These platforms allow you to target ads directly to homeowners or businesses in your service area who are most likely to need your help. Engaging in content builds trust, while paid ads can drive immediate leads by reaching people searching for or interest in pest control. With the right strategy, social media can turn casual scrollers into paying customers quickly.

Can Remarketing Ads Help Bring Back Lost Customers?

Yes, remarketing ads are a great way to re-engage customers who visited your website or interacted with your brand but failed to book a service. These ads follow your audience across different platforms and remind them of your pest control solutions and encourage them to take action. You can customize remarketing campaigns to promote specific treatment they might be interested in or showcase seasonal offers. Since these people are aware of your business, remarketing will ensure higher conversion rate and turn missed opportunities into paying customers.

How Do I Know Which Marketing Channels Work Best for Me?

You can identify the best marketing channels for your pest control business by tracking and analysing performance across all data campaigns. There are tools that show you where your leads are coming from and how much they cost. For instance, SEO might bring in steady and organic traffic, while Google Ads delivers fast results. Social media helps with brand awareness. By measuring results regularly and adjusting budgets towards the channels that perform the best, you ensure your marketing budget is focused on what really works.

Do I Need Both Google Ads and Facebook Ads for Pest Control?

Using both Google and Facebook Ads give your pest control business a competitive edge and serve various purposes. Google Ads targets people looking for services you offer. It primarily means they are ready to book. On the other hand, Facebook Ads help you reach homeowners and business owners who might not be searching yet but might need pest control soon. Combining both lets you capture targeted leads while keeping your brand visible to a wider audience base. It increases your chances of consistent flow of booking throughout the year.

Our Clients

We have had the privilege of working with clients across a wide array of industries. Our clients trust us not just for our expertise, but for the measurable results we consistently deliver.

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!