CMS DEVELOPMENT
Expert Content Management Systems (CMS) for Growing Brands
At STRATEGY & ROI, our Content Management System services are designed to put you in the driver’s seat. Our services give you the freedom to create and manage content effortlessly. We offer tailored CMS solutions that fit your goals and your workflow.
CMS DEVELOPMENT
Expert Content Management Systems (CMS) for Growing Brands
At STRATEGY & ROI, our Content Management System services are designed to put you in the driver’s seat. Our services give you the freedom to create and manage content effortlessly. We offer tailored CMS solutions that fit your goals and your workflow.
SMARTER CMS SOLUTIONS
Streamlined CMS Solutions for Modern Businesses
Our team brings years of hands-on experience in designing, developing, and managing CMS platforms that are flexible and easy-to-use. It is our commitment to simplicity and performance. We handle every tech so you can focus on what matters and that is your content.
If you are here, chances are you are dealing with one of these-
- Your website is a nightmare to update, and you are tired of waiting on developers for every little change.
- You have got great content ideas but no easy way to publish them consistently.
- The backend of your website is clunky, outdated, or just does not fit your business anymore.
- You are launching a new website and want a CMS that is easy to manage and built to scale.
- You have tried managing content before, but it has been more frustrating than functional.
OUR CMS SOLUTIONS IN ACTION
What Happens When Content Meets Control
From Better Content to Better Cash Flow
Our Content Management System services are built to support your growth strategy. By making it easier to update and optimize content, we help you stay ahead in search engines. Our CMS solutions are built to help your website work harder for your business.
The Challenge
Turning low conversions and weak online presence into measurable growth for a global clothing company.
Approach
- SEO & Social Media (Organic)
- PPC Ads (Google & Facebook)
- CRO (Conversion Rate Optimization)
1746%
ROAS (Return on Ad Spend)
The Challenge
Low conversions and ineffective digital channels made it clear their online strategy needed a complete revamp.
Approach
- SEO & Social Media (Organic)
- PPC Ads (Google)
- Email & Affiliate Marketing
728%
(ROAS) Return on Ad Spend
The Challenge
The client relied on us to turn a towing business idea into a fully operational online presence.
Approach
- Build A Website
- PPC Ads (Google)
- CRO (Conversion Rate Optimization)
17894+
Calls Generated Per Month
The Challenge
Client needed a strategy to boost reach, grow their brand, and turn engagement into revenue.
Approach
- Facebook Management (Organic & Paid)
- Instagram Management (Organic & Paid)
- CRO (Conversion Rate Optimization)
360+
New Followers Per Month
The Challenge
A race against time to build a website and start lead generation within a week.
Approach
- Build A Website
- PPC Ads (Google)
- CRO (Conversion Rate Optimization)
367+
Calls Generated Per Month
The Challenge
Ineffective targeting and unoptimized campaigns led to wasted ad budget and minimal sales results.
Approach
- Landing Page Optimization
- PPC Ads (Google)
- CRO (Conversion Rate Optimization)
3716+
Sales Generated Per Month
The Challenge
Typical local service issues and poor visibility was causing the handyman business to lose out opportunities.
Approach
- Website Design & Development
- Search Engine Optimization (SEO)
- PPC Ads (Google)
178+
Calls Generated in a Month
The Challenge
A solid strategy was needed to turn low visibility and high costs into consistent and qualified leads.
Approach
- Search Engine Optimization (SEO)
- PPC (Google Ads)
- CRO
193+
Qualified Leads Generated in a Month
The Challenge
The digital roadblocks that hindered the garage door company’s ability to convert traffic into leads.
Approach
- Website Redesign
- PPC (Google Ads)
- CRO
320+
Calls Generated in a Month
The Challenge
Certain digital challenges prevented the life insurance company from generating quality leads and achieving measurable ROI.
Approach
- Website Design & Development
- PPC (Google Ads)
- CRO
114+
Qualified Leads in a Month
The Challenge
A lack of strategic digital presence was preventing the business from reaching its full growth potential.
Approach
- Search Engine Optimization (SEO)
- PPC (Google Ads)
- CRO
451%
Increase in Organic Traffic
The Challenge
The 3D pen brand needed a complete digital overhaul to fix poor conversions and inefficiencies.
Approach
- Search Engine Optimization (SEO)
- PPC (Google Ads)
- CRO
3700+
Sales Generated in a Month
The Challenge
The locksmith business faced low online visibility and inconsistent lead generation despite investing in digital efforts.
Approach
- Local SEO
- PPC (Google Ads)
- CRO
225+
Calls Generated in a Month
The Challenge
The brand struggled to generate consistent sales and ROI through paid ads, lacking an optimized strategy to scale profitably.
Approach
- PPC (Google Ads)
- Landing Page suggesion
- CRO
367+
Sales Generated in a Month
COMPREHENSIVE CMS SOLUTIONS
Our Full Suite of CMS Development Services
Our CMS development services are designed to give you full control with zero confusion. We handle everything from planning to customization to training and ongoing support. Here is what we bring to the table to make your content management seamless and stress-free.
Custom CMS Development
Our custom CMS development services are built from the ground up to suit your unique operational needs and content goals. We create a solution that aligns perfectly with your business process. Our team focuses on delivering a clean and intuitive interface that lets you manage content effortlessly.
WordPress Development & Customization
We specialize in developing and customizing WordPress websites that are secure and easy to manage. Our experts tailor WordPress to fit your brand and functionality needs. We go beyond basic setups to deliver a WordPress experience that is uniquely yours and ensures your website performs flawlessly.
CMS Integration with eCommerce
We seamlessly connect powerful content management systems with robust eCommerce platforms to give you full control over both content and commerce. Our integration solutions are designed to enhance user experience and support scalable growth. We ensure your website sells smart.
CMS Migration Services
Thinking of moving your website to a more powerful, user-friendly CMS? We make the transition smooth, secure, and stress-free. We handle the technical heavy lifting so you can focus on growing your business. We also audit and optimize your content structure during migration to ensure better performance.
Plugin/Module Development
Need custom functionality that your CMS doesn’t offer out of the box? Our plugin and module development services are here to bridge that gap. We design and build lightweight and functional plugins and modules that extend the capabilities of your CMS without bloating your website.
CMS Maintenance & Support
Our CMS maintenance and support services ensure your website runs smoothly long after launch. We handle everything from behind the scenes so that you can focus on growing your business. Our experts provide on-demand support for content updates, plugin conflicts, backups, and more.
Take Control of Your Content with Confidence
Start your journey toward a website that is simple to manage and ready to scale. We become your go-to solutions for all things content. Our team is here to guide you every step of the way. With us, you are not just getting a CMS but also gaining control and complete peace of mind.
OUR CMS DEVELOPMENT FRAMEWORK
A Proven Process for Seamless CMS Delivery
Our development process is designed to be collaborative and fully tailored to your needs. We ensure your CMS is functional and scalable. Our experts understand your goals, plan smart, and deliver a system for long-term success.
Discovery
We listen closely to learn about your current systems, challenges, user roles, and long-term vision. Our team identifies key features, required integrations, and workflow expectations to lay a solid foundation for your CMS. We align with your objectives before we write a single line code.
Planning
With a clear understanding of your goals, we create a detailed roadmap for your CMS development. We prioritize features, set milestones, and establish timelines to ensure a smooth and efficient build process. Planning enables us to anticipate challenges and deliver a CMS that scales.
Wireframing & Layout
We create clear and simple wireframes to map out the structure of your CMS and user interface. It enables us to visualize how content is organized and how users are going to navigate the system. Focusing on functionality and ease of user, wireframing ensures your CMS is effective and intuitive.
Design
Once the layout and wireframes are approved, our design team crafts a visually appealing and user-friendly interface that is relevant to your brand identity. We focus on clean aesthetics, responsive design, and intuitive navigation to ensure your CMS looks great and functions flawlessly.
Development
With the design finalized, our developers bring your CMS to life. We write clean, scalable code to build a system that is fast and secure. Our team develops every element carefully to match your needs. We focus on performance and future scalability to develop a CMS that is built to last.
Testing
Before launching, we test your CMS rigorously to ensure everything works exactly as it should. We check every detail across devices and browsers. Our team tests your roles, content workflows, and integrations to guarantee a smooth experience for both admin and end users.
Client Approval
Once testing is complete, we present the fully developed CMS for your review. You will have the opportunity to explore the system, provide feedback, and request final adjustments. We ensure everything meets your expectations before moving to launch. Your approval is our green light to go live.
Launch
With your final approval in place, we move to launch your CMS smoothly and securely. We handle deployment, monitor performance, and ensure everything goes live without a hitch. Our team ensures your content and workflows are fully operational from day one. It is the start of better content management.
Post-Launch Support
Our partnership does not end at launch. We offer ongoing support to ensure your CMS continues to perform flawlessly. Our team is here to help you maintain and improve your system as your needs evolve. With dedicated post-launch support, you can manage your website confidently.
Choose a Service That Matches Your Marketing Goals
Selecting the right service is crucial to achieving your marketing objectives. Choosing a service tailored to your specific goals ensures effective results and maximizes your return on investment.
Drive Website Organic Traffic
Create and Manage AD Campaigns
Improve Brand and Conversion
Drive Website Organic Traffic
Create and manage ad campaigns
Improve brand and conversion
START HERE TO UNDERSTAND CMS
Everything You’ve Been Wanting to Ask About CMS
Do you have questions about how a Content Management System works or what it can do for your business? For your convenience, we have answered some of the most common questions below to help you make informed decisions.
Why do I need a CMS for my website?
A Content Management System lets you manage the content of your website without needing to code. With a CMS, you can easily add or edit pages, blog posts, images, and more, through a user-friendly dashboard. It saves time, reduces reliance on developers, and gives you full control over your website. A CMS can make updates faster and more efficiently. Handling your website through CMS makes it less technical.
Which CMS platform is right for my business?
The best CMS platform for your business depends on your specific needs, goals, and technical requirements. For example, WordPress is ideal for blogs, small business websites, and marketing-focused content due to its flexibility and ease of use. Shopify is perfect for eCommerce businesses looking for a ready-to-use online store. Drupal suits larger, complex websites that require advanced customization and scalability. During our discovery phase, we assess your goals and recommend the CMS that best fits your content strategy and long-term growth plans.
Can you migrate my existing website to a new CMS?
Yes, we specialize in seamless website migrations. Whether you're moving from a static HTML site or switching between platforms like Joomla, Wix, WordPress, or Drupal, we handle the entire process. Also, we safely transfer your content and functionality. Our experts ensure minimal downtime, preserve SEO rankings, and make sure everything works smoothly on the new CMS. We aim to upgrade your website without disrupting your business.
Is a CMS suitable for eCommerce websites?
Yes, it is. Many CMS platforms are built to support eCommerce functionality. Platforms like Shopify, WooCommerce, Magento, and BigCommerce are specifically designed to manage online stores efficiently. They allow you to handle products, inventory, payments, shipping, and customer data from one central dashboard. With the right CMS, you can create a secure and easy to use shopping experience that grows with your business.
How secure is a CMS website?
A CMS website can be very secure when it is built and maintained properly. We follow best practices, such as using trusted plugins and themes, keeping software up to date, and adding security layers like login protection and firewalls. Some CMS platforms also provide advanced security tools and frequent updates to address vulnerabilities. With regular maintenance and professional setup, your CMS website can be as safe and secure as any custom-built solution.
Can you integrate third-party tools or plugins into the CMS?
Yes, we can seamlessly integrate a wide range of third-party tools and plugins into your CMS. We can ensure your payment gateways, CRM systems, analytics, email marketing tools, and live chat features work seamlessly with your CMS platform. Our team ensures that all integrations are secure, optimized, and compatible. It enhances the functionality of your site without compromising performance.
Will my CMS website be mobile-friendly?
Yes, every CMS website we build is fully responsive and mobile-friendly. We design and develop your site to ensure it looks great and functions smoothly across all screen sizes. A mobile-friendly design not only enhances user experience but also improves your SEO performance. With a mobile-first audience of present times, responsiveness is a standard part of our CMS development process.
How much does CMS development cost?
The cost of CMS development depends on several factors, including the complexity of your website, the features you need, the CMS platform you choose, and any custom functionality or integrations required. We tailor every project to fit your unique goals and budget, ensuring you get the right balance of performance and value. After a quick consultation, we can provide a detailed proposal that outlines the scope and estimated investment.
Can multiple users manage content in the CMS?
Yes, most CMS platforms allow multiple users to access and manage content with customized roles and permissions. You can assign roles like editor, author, administrator, or contributor. Each of them can have specific access levels. This makes collaboration easy while maintaining control over who can publish and update content. It is an excellent way to streamline workflows, especially for organizations with multiple content managers.
What happens if I need new features later?
No problem at all if you need new features later on. CMS platforms are designed to grow with your business. No matter what features you need to add, we can update your CMS without disrupting your existing content. Many platforms support plugins or modules that make adding functionality quick and efficient. In case some customization is required, our team can develop tailored solutions to meet your evolving goals.
Will I need technical skills to use the CMS?
No, you do not need technical skills to use the CMS. Most CMS platforms are designed with user-friendliness in mind. You can easily update text, upload images, publish blog posts, and manage pages through a visual dashboard without having to code. We also provide training and support to ensure you feel confident using the system. Hence, managing your website will be straightforward and quick.
Will the CMS support multiple languages or regions?
Yes, most modern CMS platforms offer multilingual support and region-specific customization. You can create content in different languages, set language preferences for users, and even tailor content based on geographic location. We can implement the right tools and plugins to ensure your website reaches and resonates with a global audience.
Our Clients
We have had the privilege of working with clients across a wide array of industries. Our clients trust us not just for our expertise, but for the measurable results we consistently deliver.









































































See How We’ve Made a Difference
At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space. We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.