Targeted Facebook & Insta Campaigns for a Growing Apparel Brand

In this case study, we focus on how STRATEGY & ROI helped a growing apparel brand transform its underdeveloped social presence into a powerful channel that generates revenue. The brand needed a comprehensive strategy to build trust and increase global sales. Through effective strategies, we turned engagement into conversions.

360+
New Followers Per Month

342%
ROAS from Paid Campaigns

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Building Trust and Reach from the Ground Up

The client approached us with a dual objective: to build strong global brand awareness and simultaneously drive sales through social media platforms. While the product line had potential and appeal, there was no established digital presence beyond a basic profile setup. The brand lacked recognition outside its local market, and previous advertising efforts had failed to generate significant reach or conversions. The challenge was to craft a strategy that could position the brand effectively and build trust with new audiences.

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The Solutions

Turning Social Platforms into Sales Powerhouses

We started by analyzing the client’s existing Facebook and Instagram presence to understand performance gaps and opportunities. Based on our findings, we developed a comprehensive strategy focused on building global brand awareness while driving sales. This included designing visually appealing ad creatives and launching full-funnel campaigns across awareness, engagement, and conversion stages. We also set up retargeting ads to re-engage interested users and optimize performance through A/B testing and real-time campaign adjustments. Our cohesive approach helped the brand grow its visibility and consistently convert social media engagement into sales.

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The Results

Real Results Through a Balanced Social Approach

The implementation of our strategy brought significant improvements across the board, validating the power of a well-executed social media marketing plan. By focusing on consistent content, audience engagement, and performance-driven ad campaigns, the brand saw steady and sustainable growth in its online presence. The results we delivered created a balanced growth trajectory. It strengthens both short and long-term value of the digital efforts of the brand.

360+ new followers per month on Facebook, steadily growing the audience and engagement of the brand.
342% Return on Ad Spend (ROAS) from paid campaigns, generating strong sales and a profitable performance.
15% month-over-month increase in organic reach on Instagram, expanding visibility without additional spend.

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new followers per month

360 +

ROAS from paid campaigns

342 %

month-over-month increase in organic reach

15 %

Find Out Why Leading Businesses Choose to Partner with Us

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Conversions in a Month

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Website Design

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Return on Ad Spend (ROAS)

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Qualified Leads in a Month

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels for the eCommerce clothing brand.

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1746%
ROAS through Google Ads

256%
Increase in SEO Leads

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth for the locksmith business.

SMM

Local SEO

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429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation of the handyman company that turned online visibility into real conversions and meaningful business growth.

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178+
Calls Generated Per Month

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Increase in Organic Traffic

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!