Website Design & PPC Strategy for a Locksmith Company

A reliable local locksmith company in Florida got in touch with us with a simple yet important goal for their business: to build a stronger online presence and increase their business. Their website was slow, outdated, and lacked a proper structure to convert visitors into leads, while their ads weren’t generating ideal results. Our team of marketing experts came up with a dual approach, redesigning their site to enhance user experience and launching targeted PPC campaigns, focusing on high-intent local searches.

127+
Leads Generated Per Month

$24
Average Cost Per Call Conversion

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Poor Website Leads and Low Impression Analytics

The Florida locksmith company was experiencing significant online difficulties that impeded their development on the internet. Although they were offering fast, low-cost and efficient locksmith services to their clients, their advertisements and web pages were not generating the desired outcomes. The company was not making regular leads, and the call cost was constantly rising. Their old-fashioned site was not properly organised, and thus the visitors could not trust the brand or make a quick decision in case of emergencies. Meanwhile, their PPC advertisements were not targeting individuals who could actively use locksmith services in the area. Although their local image was very good, their online image did not represent the same dependability. They required a full solution, a website that was very clear in terms of trust and a PPC campaign that got the right people at the right time.

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The Solutions

Boosting Leads with Strategic Website Redesign & PPC Tactics

To address the online weaknesses that the Florida-based locksmith firm has been experiencing, our professional online marketers came up with a full SERP compliant website produced off-the-shelf and brilliant PPC implementation. The first step we took was to design a user-friendly, mobile-based website, which emphasised the user experience, provided adequate information about the services, customer feedback, and powerful call-to-action buttons that prompted immediate contact. This new design contributed to developing trust and allowing customers to contact the organisation more easily in the case of an emergency. This combination of a user-friendly website and properly organised PPC programs assisted the locksmith company in getting more qualified leads, and cost less in advertisements and potential customers of the online website converting to real calls.

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The Results

Exponential Growth in Leads with Higher Conversion Rate

After launching a strategic website redesign and focused PPC campaigns, the Florida-based locksmith company achieved impressive growth in leads, visibility, and conversions. The redesigned website provided a seamless user experience, clear navigation, and quick access to essential services, which helped build trust and encourage immediate calls. At the same time, our PPC experts optimised Google Ads to target high-intent local searches, ensuring the locksmith company appeared right when customers were searching for urgent help, whether it was a car lockout, home rekeying, or key replacement. With continuous performance tracking and conversion optimisation, the company began receiving more qualified leads at a lower cost per call.

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leads generated in a month

127 +

average cost per call conversion

24 $

ROAS from targeted Google Ads Campaign

452 %

Find Out Why Leading Businesses Choose to Partner with Us

Increased local reach and strategic ad campaign translated into powerful business results and measurable growth.

SEO

Local SEO

PPC

225+
Calls Generated in a Month

462%
Return on Ad Spend (ROAS)

Strategic changes in marketing efforts led to a surge in lead quality and a significant boost in campaign performance.

PPC

Website Redesign

CRO

320+
Qualified Leads in a Month

368%
Return on Ad Spend (ROAS)

By enhancing the user journey and refining the ad strategy, this brand unlocked steady, quality leads at a low cost.

PPC

Website Design

CRO

385+
Calls Generated in a Month

$17
Average Cost Per Call

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!