More Leads with Landing Page & Google Ads for Locksmith Company

A reputed local emergency locksmith company reached out to us with a clear agenda: to attract more customers alongside increased service calls. Despite offering the best emergency locksmith service in the area, they were unable to get quality and consistent leads from digital platforms. Their website didn’t have a well-structured landing page that could bring in and engage visitors for the long term. Additionally, their Google Ads campaign didn’t have the right strategy, due to which they failed to thrive in their online business.

360+
Leads Generated Per Month

$26
Average Cost Per Call Conversion

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

No Quality Calls Due to Poor Ad Performance

The locksmith company was experiencing many inadequacies in coming up with good online leads. Although they provided fast and efficient emergency locksmith responses to the areas, they could not get any possible leads in bulk through their online platforms. The core problem that the company had was its poor digital performance, which massively failed to convey its dependability and worth. The current website did not have a well-developed landing page that might direct visitors to immediate actions, which led to a loss of opportunities as well as insufficient engagement. Meanwhile, the campaigns they had previously done through Google Ads have not been optimised accordingly, which resulted in high expenses and unreliable performance.

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The Solutions

Turning Clicks into Calls using an Ideal Landing Page and Google Ads

As a way of assisting the locksmith company to deal with its digital problems, our team came up with a results-oriented approach that aimed at enhancing its landing page and maximising the performance of Google Ads. Our initial step was to provide elaborate suggestions for the landing page, which was meant to foster trust and prompt customer action. These featured the provision of visible service guarantees, real customer reviews and clear call-to-action buttons, which made it easily accessible to the users in case of an emergency. At the same time, our Google Ads specialists developed a location-based campaign targeting high-intent keywords, ensuring the company appeared in front of users actively searching for locksmith services nearby. In order to achieve maximum output, we used continuous conversion rate optimisation (CRO) strategies whereby headlines, ad copy and call placements were tested.

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The Results

Better Online Traffic Alongside High ROAS Results

After implementing expert landing page suggestions and a strategic Google Ads campaign, the locksmith company saw a remarkable improvement in its online performance. The enhanced landing page, built with clear service highlights, trust badges, and strong call-to-action buttons, helped visitors quickly connect with the company during urgent situations. Alongside this, the optimised Google Ads campaign focused on local, high-intent keywords that targeted people actively searching for locksmith services nearby. Through continuous performance tracking and conversion rate optimisation (CRO) techniques, the company’s online traffic was converted into genuine leads and service calls. The results were impressive: a significant rise in call volume, higher conversion rates, and a noticeable drop in cost per lead.

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leads generated in a month

360 +

average cost per call conversion

26 $

ROAS from targeted Google Ads Campaign

571 %

Find Out Why Leading Businesses Choose to Partner with Us

Increased local reach and strategic ad campaign translated into powerful business results and measurable growth.

SEO

Local SEO

PPC

225+
Calls Generated in a Month

462%
Return on Ad Spend (ROAS)

Strategic changes in marketing efforts led to a surge in lead quality and a significant boost in campaign performance.

PPC

Website Redesign

CRO

320+
Qualified Leads in a Month

368%
Return on Ad Spend (ROAS)

By enhancing the user journey and refining the ad strategy, this brand unlocked steady, quality leads at a low cost.

PPC

Website Design

CRO

385+
Calls Generated in a Month

$17
Average Cost Per Call

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!