Website Design & Google Ads Strategy for a Locksmith Business

In this case study, we showcase how STRATEGY & ROI helped a locksmith business go from zero to digital presence to a full functional lead-generating machine in just 7 days. Facing a tight deadline and no prior infrastructure, the client needed a fast yet effective solution Our agile approach generated a steady stream of qualified leads and a strong digital foundation.

385+
Calls Generated Per Month

$17
Average Cost Per Call Conversion

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

A Race Against Time to Go Live and Generate Leads

The client approached us with an urgent request to design and launch a fully functional website and start running Google Ads within just 7 days. With no existing digital infrastructure and a tight deadline, the challenge was twofold. First, we had to build a high-performing website from scratch and secondly, launch an effective lead-generation campaign. We had to do this while ensuring quality and responsiveness. In any industry, timing is everything and a delay can mean missed opportunities and lost revenues. The pressure was to deliver fast without compromising results.

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The Solutions

Launching a Full Digital Presence in Record Time

To meet the tight deadline, we quickly developed a clear, actionable plan tailored to the needs of our client. We immediately began designing and building a professional website that clearly presented the towing services, service areas, and contact options. We also optimized it for fast load times and mobile users. At the same time, we launched a Google Ads campaign with precise targeting to reach customers actively searching for towing services in the client’s location. By coordinating the website launch with the ad campaign rollout, we ensured the client could start receiving leads from the first day.

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The Results

A Steady Stream of Leads That is Built to Last

Our focused digital strategy delivered strong, measurable outcomes for the towing service. By launching a high-performing website and a precisely targeted Google Ads campaign, we successfully established a steady flow of qualified leads. The campaign also proved to be highly cost-effective, maintaining a low average cost per conversion while generating strong returns. This performance not only validated the effectiveness of our approach but also set a solid foundation for sustainable lead generation and business growth.

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calls generated per month

385 +

average cost per call conversion

17 $

ROAS from targeted Google Ads Campaign

829 %

Find Out Why Leading Businesses Choose to Partner with Us

Targeted PPC ads boosted local visibility, increasing locksmith calls and measurable business growth.

PPC

Landing Page

CRO

380+
Calls Generated in a Month

638%
ROAS through Google Ads

Increased local reach & strategic campaign translated into powerful business results and measurable growth locksmith brand.

SEO

Local SEO

PPC

225+
Calls Generated in a Month

462%
Return on Ad Spend (ROAS)

Strategic changes in marketing efforts led to a surge in lead quality and a boost in garage door company’s ad performance.

PPC

Website Redesign

CRO

320+
Qualified Leads in a Month

368%
Return on Ad Spend (ROAS)

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth for the locksmith business.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation of the handyman company that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels for the eCommerce clothing brand.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!