Ensuring the Success of the Dental Clinic with SEO and Content Marketing

A local dental clinic wanted to increase patient appointments and strengthen its presence in the community. Although they had an operational website, the clinic was struggling to reach new patients through online channels. With growing competition from nearby dental practices, they needed a focused digital strategy to attract qualified leads and convert them into appointments.

238+
Booking Generated Monthly

379%
Growth in Organic Traffic

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Low Visibility and Poor Conversions in a Competitive Market

Although the driving school had an operational website, it wasn’t ranking well on Google and failed to convert visitors into leads. Paid campaigns were underperforming and that resulted in a high cost-per-lead. The website lacked a clear keyword strategy, content updates were inconsistent, and landing pages provided a poor user experience. In a saturated local market, the school needed a strategic overhaul to attract the right traffic and generate qualified leads efficiently.

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The Solutions

A Holistic Digital Strategy to Drive Patient Appointments

We began by conducting a thorough audit of the website and existing campaigns to identify gaps. Our SEO team optimized on-page content, built relevant local citations, and implemented a keyword strategy to improve search rankings. Content marketing and informative content were used to engage potential patients. Paid campaigns were restructured to target relevant keywords searches efficiently, while CRO techniques like improved CTAs and optimized landing pages ensured higher lead conversions. These efforts created a cohesive strategy that improved both traffic quality and conversion rates.

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The Results

Driving Consistent Leads and Boosting Online Visibility

The integrated strategy delivered measurable results. The driving school experienced a significant increase in website traffic and student inquiries. Paid campaigns became more affordable, and landing page improvements resulted in higher conversion rates. With consistent performance across both organic and paid channels, the school successfully transformed its online presence into a reliable lead-generation engine to attract more students and improve overall business growth.

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bookings generated monthly

238 +

growth in organic website traffic

379 %

Keywords in First page of Google

100 +

Keywords

We’ll share a live report during the meeting.

West Albany Dental

Teeth Whitening

Dentist Albany Oregon

Dentist TMJ Specialist Near Me

Albany Dentist

Family Dentist Albany

Dentists Albany

Albany Dental Urgent Care

Albany Dentists

Dental Implants Albany

(AFTER SEO)

Google.com

(BEFORE SEO)

Google.com

Out of 100

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See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!