With the world of online being highly competitive and saturated, it is tough for modern-day businesses to stand out and drive traffic. To help new businesses make their mark in the online world and reach out to their ideal audience base at the right time, digital marketing plays a fundamental role.
Digital marketing is the key practice modern-day businesses use to promote their business online. When it comes to implementing digital marketing practices and utilizing the right platforms, there are various channels, such as social, paid, search, and email. With the right customized digital marketing tactics, it can enable businesses to generate revenue cost-effectively. In this guide, we’ll understand digital marketing in detail and highlight everything businesses must know to grow their revenue online.
How does the Concept of Digital Marketing Work?
With modern technology, today, a large portion of people in the U.S. have access to tools and innovations that make daily life easier and more connected. The audience uses various types of online platforms. By 2025, about 93.1% of people in the U.S. will be using the internet regularly. With a mass audience being an active user of various online platforms, more businesses are shifting to the online world to reach their ideal audience base.
However, with rising businesses every day, being competitive and understanding the buyer’s persona as per the industry and business type is important. Modern-day businesses use a wide range of channels such as email, social, and more to create brand awareness, generate leads, and skyrocket sales.
With regard to the objective and goals of a business, choosing the right digital marketing strategy and channels is extremely crucial. For instance, to help you understand this in brief, we have given a detailed evaluation of this below.
Although the above shared table and the tactics are a general example, they give a fair share of ideas showing how companies use digital marketing techniques. The ideal goal of digital marketing is to attract leads and generate sales. As per the plan you have for your business, opt for the right digital marketing technique and channels for optimal response.
What are the Different Types of Digital Marketing?
Digital marketing is a broad field of study. With regard to the goal of your business, choosing the right strategy is important. Here are the different types of digital marketing practices you can choose from to implement as per your business goals and plans.
Search Engine Optimization (SEO):
When it comes to choosing from a wide range of digital marketing techniques, SEO stands as an ideal choice. SEO is different from other digital marketing methods because it aims to give a business steady and lasting growth over time.
It focuses on driving long-term revenue to brands, bringing organic traffic to the business websites, and helping the site rank on the SERPs. The main goal of SEO is to deliver the best results and help a website grow steadily. However, depending on the goal and budget, the strategy of SEO varies. If you need a custom SEO strategy that aligns well with your business and gives promising results, get in touch with us!
Content Marketing:
No matter how strong online marketing businesses might be, without content, no business can market itself. With content marketing being a potential digital marketing technique, it focuses on generating relevant, helpful, and original content for the users.
Some of the best examples of content are blog posts, online guides, videos, and more. These types of content are ideal to publish in various social media channels, with a prime focus on enhancing the exposure and reach of the website.
Content marketing is budget-friendly and provides long-lasting, positive results. It can be used for a wide range of reasons, from reaching, nurturing, to turning potential audience targets into customers. With the flexibility content marketing comes with, it is well-equipped with all types of SEO strategies, supporting a wide range of purposes associated with it.
Here’s a list of some of the best content marketing types you can use to get creative and align them as per the interests of your business:
- Articles
- Podcast
- Blogs
- Guides
- Video
- Infographics
As per your content type and ideal platform for every content, it is important to make it search results-friendly. By implementing the right keywords and hashtags throughout the content, you can ensure your content holds quality rank while providing value to your audience.
Pay-Per-Click Advertising (PPC):
PPC advertising is another domain of digital marketing that helps promote businesses, services, and products. This type of digital marketing is widely used to advertise on various websites, search engines, apps, and more.
Unlike SEO, which is slow but is beneficial for long-term results, PPC is perfect for generating short-term and quick results. For businesses aiming for rapid growth, more leads, or clear results, PPC is a smart choice.
With PPC, businesses can curate a hyper-targeted campaign and reach out to those audiences outside of their targeted ones who are ready to make a purchase. With PPC being a vast and proactive domain of digital marketing, it can be used accordingly for various business objectives.
PPC is an effective way to bring potential results to the business. With a quality bidding strategy and sorted business objectives, creating a high Ad Rank in SERPs yields promising results. Therefore, if you want your business to be at the top of the advertisement in search engines such as Google, investing in an ideal agency is crucial. By collaborating with an agency like STRATEGY & ROI, they can help businesses launch high-end quality ads. With the best bidding strategy, we can take your ads to the top of the SERPs, maximizing revenue and sales.
Social Media Marketing (SMM):
One of the most interesting ways to market businesses on various online platforms is social media marketing. With the majority of the U.S. audience being highly active on social media platforms, it becomes brands to reach out, engage, and communicate with users easily. Digital marketers use numerous social media platforms to promote businesses, engage targeted audiences, and offer consumers one-on-one support.
Some of the best ways in which digital marketers use social media networks are answering comments, sharing content, and making constant posts. For any business wanting to become a brand and establish its value in the market, social media marketing is a much-needed tool. With the right SMM tactics, businesses can build a stable and loyal follower base across a wide social media platforms.
By having a strong audience base, businesses can easily interact and engage with their followers. This will enable businesses to market themselves better, launch new products and make followers aware, enhance sales ratio, increase customer loyalty, and reduce churn.
Here’s a list of some of the best social media platforms you can use to reach out to your audience, such as:
- TikTok
As per your business type, industry, and ideal audience base, the right social media platform will vary. By collaborating with a social media marketing expert on this, you will be able to identify the right platform for your business.
Email Marketing:
If you want your business to generate and nurture potential leads and onboard them as clients, focus on email marketing. Unlike SEO, PPC, or SMM, although email marketing isn’t much spoken of, it is an extremely important domain of digital marketing.
Email marketing is mostly used for B2B purposes, where businesses can email for a wide range of purposes, such as to promote products, make company announcements, and more. What makes email marketing more crucial for business is that it is a highly targeted, budget-friendly, dynamic way to reach out, establish business relationships, and boost sales.
Approximately, for every $1 a business invests in email marketing, it can make a return of $36. This not only shows the wide output of email marketing offers but also portrays the usefulness of email marketing.
Additionally, the concept of email marketing is flexible and gels with various other types of digital marketing practice, such as video marketing and content marketing. When it comes to email marketing, there are various types of practices businesses can follow. For companies wanting to generate leads and keep their customer base updated, here are some of the best email marketing tactics businesses can follow:
- Email drip campaigns
- Newsletters
- Lead nurturing emails
- Abandoned cart emails
While email marketing is a solid digital marketing strategy, the technique to execute email marketing varies from brand to brand. To know whether your email marketing practices are generating promising results or not, you can implement A/B testing measures.
You can use this method to test and understand which content types and subject lines are better associated with your subscribers. The one showing better engagement results and promising response will help you create relevant email marketing content accordingly.
With email marketing, you can personalize them, making them more audience-centric by segmenting and targeting your subscriber base according to their interests. This will ensure your content is appropriate, relatable, and meets the needs of your consumers.
Video Marketing:
Although the market base for businesses keeps expanding, one of the major issues with the modern audience these days is reduced attention span. Today, the audience mostly wants to get updated quickly, on the go, without having to invest much time. To bridge this major gap and reach out to the audience efficiently, one of the best practices of digital marketing is video marketing.
The main content of such marketing tactics is in-motion pictures or videos to hook the interest, attract, engage, and educate the targeted audience. When it comes to video marketing, there are various types, each focused on connecting and engaging with the audience better.
Here’s a breakdown of some of the best video marketing types:
- Brand videos
- Event videos
- Explainer videos
- Case study videos
- Interviews
- Tutorials
- Demo videos
- Content promotion videos
- Webinars
- Livestream videos
- DIY videos
- Testimonials
- Behind the scenes
- Animated videos
These are some of the videos companies can use to market themselves online on their website or video hosting platforms like YouTube.
Web Design & Development:
To implement any digital marketing strategy, having a highly responsive website is important. With various domains of digital marketing, web design, and development holding immense importance. These two factors help in making websites user-friendly, easy to navigate, and SEO-friendly, ideal for ranking in the SERPs.
In general, web design and development deal with the frontend and backend of a website. While the role of a web designer focuses on the appearance of a website, web development deals with the technical aspects of a site. The purpose of web development is to enhance the functionality, speed, and usability of a website to enrich the user experience.
Without having an ideal, customer-centric website, no metrics of digital marketing would be helpful to generate promising results. Therefore, for any business wanting to go online and create a digital presence, having a strong website design and development is important. Having a functional, attractive, and mobile-friendly website acts as a potent foundation to make digital marketing strategies effective.
Curating an ideal website enables businesses to represent the voice of the brand and highlight it in a way the audience would consume. It helps them to establish brand awareness, helping the audience to instantly recognize the business using similar fonts and theme colors throughout the site.
Social Media Advertising:
With today, maximum audience being highly active on different social media platforms, it is crucial for businesses to create a social media presence. This will enable businesses to use the power of social media advertising, which is another branch of digital marketing. It allows businesses to establish brand image and promote various services and/or products on different social media networks.
The various channels of social media platforms, such as Twitter, Facebook, LinkedIn, and Instagram, can be broadly used to run ads. Using various forms of social media advertisements, such as images, videos, texts, and so on, businesses can create a strong audience base.
Although today, almost every brand focuses on creating a brand presence in different social media channels, due to an algorithm update, many posts go unseen. To make sure brand posts are not overshadowed due to the updated algorithm of social media, ads play a crucial role. Social media advertising is a vital form of digital marketing that enables brands to reach their targeted market. With accurate social media advertising techniques, businesses can create a strong follower base online while generating potential leads and sales growth.
While the algorithm of different social media platforms varies, you can curate your own social media advertising strategies. Using the advanced audience targeting features, brands can make sure their ads reach targeted people at the right time, motivating them to take a quick action. Brands can easily segment and target their customer accordingly, as per certain data such as:
- Location
- Age
- Job title
- And so on
Conversion Rate Optimization (CRO):
The conversion rate optimization, also known as the CRO, is a key technique for businesses to enhance the quality and performance of their website. For any audience, to make a certain action on a website, it is important that the interface of the site and the user experience are top-notch.
With CRO, businesses can identify key elements of their site, such as by A/B testing the call to action (CTA). With the right CRO strategy, businesses can gain a strong understanding of their audience and their behaviour on their site. This enables businesses to reduce total acquisition cost while increasing the revenue of the business.
Tips to Create an Effective Digital Marketing Strategy
As a business, if you’re planning to go digital and promote your brand, it is important to create an ideal online marketing strategy. Irrespective of the industry you’re in, understand that there are many other brands from the same industry having a digital presence. To compete with them and establish its mark, a business must have an effective digital marketing strategy.
If you don’t have sound knowledge about digital marketing and are confused about how to get started, get digital marketing help from a reliable agency. When you choose to partner with a professional digital marketing agency that has sound knowledge in marketing your industry online, be assured of receiving top solutions. They have a team of proficient digital marketers honing their specialty in various domains. Working with them will make your online digital marketing promotion smooth. They have sound knowledge about various tools and can propose an ideal strategy suitable for your business promotion.
Below, we’ve shared with you 8 key tips to help you create a custom digital marketing strategy:
Define Your Goals Clearly
Before you jump into writing content or launching any digital marketing campaign, take a pause and figure out your goals.
Ask yourself: what exactly do you want to achieve through online marketing? Are you aiming to get more leads through PPC ads? Or are you aiming to attract better-quality visitors to your website?
When setting goals, align them with your company’s bigger objectives. For example, you might want to grow your Facebook followers, but if your business’s primary aim is to increase sales, your social media growth plan should also work towards generating more purchases.
To set goals that are realistic and easy to measure, use the S.M.A.R.T. method:
- Specific: Clearly define what you want to accomplish.
- Measurable: Have a way to track progress.
- Attainable: Set goals you can realistically reach.
- Relevant: Ensure they connect with your business’s needs.
- Timely: Assign a deadline.
If you work with a digital marketing agency, they will curate tailored goals as per your business. However, it’s best to have an idea of what you want from the start.
Pick the Right Marketing Channels
While setting your goals, also decide which marketing channels will help you reach them. An omnichannel strategy (using multiple platforms together) usually works best because it connects with your audience across email, search engines, social media, and more.
Popular and effective digital marketing channels include:
- SEO: To improve search rankings and attract organic traffic.
- Content Marketing: Sharing useful information to connect with and interest your audience.
- Email Marketing: To maintain and grow customer relationships.
- Social Media Marketing: To connect and interact with your audience.
- PPC Advertising: To quickly generate leads and traffic.
Combining these methods allows you to boost brand awareness, drive traffic, and increase conversions.
Decide on a Realistic Marketing Budget
Once you know your ideal business goals and have a thorough understanding of the right marketing channels for your needs, decide how much you want to spend.
Usually, small and medium businesses spend between $2,500 and $12,000 each month on digital marketing. Your budget will depend on the methods you choose, how competitive your industry is, and what resources you have.
Try not to set your budget too low. For example, paying only $100 a month for SEO might seem affordable, but it probably won’t give you good results. It’s important to research costs and invest enough to make your marketing work well.
Build Your Digital Marketing Plan
With goals, channels, and a budget in place, create a detailed plan.
Think about:
- Your target audience: Who are you trying to reach, and how can each channel connect with them?
- Budget allocation: How will you divide your investment among the chosen tactics?
- Team responsibilities: Who will handle each task, and when will it be completed?
Maintaining a marketing calendar helps you keep things organized and follow your progress step by step. This planning stage is critical for success; skipping it can lead to missed opportunities and wasted effort.
Launch Your Campaign
After planning, put your strategy into action.
This could mean:
- Publishing your first blog post.
- Launching your first ad campaign.
- Creating and optimising your social media profiles.
Remember, digital marketing is not a one-time effort; your launch is only the beginning. If running ads, monitor them closely to make sure they meet platform guidelines and fix issues immediately to avoid wasted spend.
Monitor the Performance of Your Campaign
Right from when you kickstart your online marketing strategy to promote your business online, it is important to track the performance of every tactic.
For instance, consider you’ve started a social media ad campaign. In such a scenario, you’d want to track the impressions, clicks, and CTR the respective campaign has yielded. However, if you’ve started an SEO strategy, keeping a traffic of the website traffic and rankings for the next few months is crucial.
By having a strong, proactive digital marketing approach, you can easily identify any room for improvement and quickly fix such issues. Staying in a constant loop with the result of monitoring the performance of different digital marketing measures will help you take fast action. This will help you revise and improve your strategy accordingly, reducing poor budget expenditure tactics. While you track the results of your campaigns, make sure to watch out for trends and room for improvement.
Keep Improving Your Campaign
Keeping an eye on how your campaign is doing will help you improve the results of your long-term efforts. Therefore, it is important to always focus on constant improvement of your current digital marketing campaign for the best results.
For instance:
- If local keywords perform well in SEO, focus more on them.
- If Facebook ads perform better than Instagram ads, shift more budget to Facebook.
Regularly review your campaigns, adjust your approach, and refine your tactics to stay ahead of competitors.
Measure Your ROI
Finally, track your marketing ROI to see the overall value of your efforts.
Calculate ROI by subtracting your marketing costs from the revenue generated. Keep in mind that some benefits, like brand awareness and social media engagement, are harder to measure but still valuable.
Agree on how you’ll value these intangible benefits before starting your campaigns. This way, you and your decision-makers will have a shared understanding of success.
FAQs
1. Why does digital marketing matter for businesses in 2025?
As of 2025, every mode of business is heavily reliant on digital marketing. With a large audience base active on different social media platforms, more businesses are opting to reach a wide range of audiences across global.
2. What’s the difference between B2C and B2B digital marketing?
Digital marketing brings results for both businesses selling directly to customers (B2C) and those selling to other businesses (B2B). With the help of digital marketing, businesses can reach out to their potential audience on a large scale worldwide using various measures and earn profits.
3. How can businesses use digital marketing tactics?
Now that you have a complete understanding of digital marketing and how it works, let’s understand how businesses can take advantage of it.
So, if you want to know how companies from various industries can use the concept of digital marketing, check out below.
- Helps create brand awareness on social media platforms with a dedicated social media ad campaign.
- Boosts website traffic with a potential content marketing strategy suitable for the business.
- Enables generation leads and purchases with a potential PPC ad campaign.
- With conversion rate optimization (CRO) tests, businesses can increase their website conversion rate easily.
- Creating a concrete and well-defined SEO strategy helps in growing qualified website traffic and search result visibility on SERPs.
- Converting potential, high-value leads into customers with a dedicated marketing plan for individual accounts.
4. What are the core fundamentals of digital marketing?
The core fundamentals of digital marketing include social media marketing (SMM), search engine optimization (SEO), pay-per-click (PPC), email marketing, influencer marketing, content marketing, and video marketing.
5. How much does a digital marketing service cost?
The cost of digital marketing typically falls between $51 and $10,000 per month. Depending upon the business goals, types, size, and the type of digital marketing agency the business would approach, the cost would vary accordingly.
6. Why should businesses consider choosing a digital marketing service?
Today, many companies choose the concept of digital marketing as it offers a bunch of benefits, such as:
- Budget-friendly marketing solutions
- Various online marketing strategies to choose from based on social media platforms
- Constant feedback on the performance of the campaign
- Precise campaign tracking and measurement details for ideal results
- Advanced targeting of the audience and personalization as per social media options
7. Can digital marketing be effective even if you don’t have a website?
Yes, digital marketing can still work even if you don’t have a website. A digital marketer can market and create brand awareness for a business through other channels such as email, social, and ads. However, having an official brand website boosts brand conversions and credibility.
8. How important is mobile marketing today?
Mobile marketing has become highly important in today’s times. With most users shop, browse, and engage with brands using their devices, specifically phones, it makes mobile-friendly marketing strategies highly important.
9. Is content important for digital marketing?
Yes, content marketing is highly important for digital marketing. Digital marketing can’t be done properly without the right content. Good-quality content increases SEO, establishes trust, and keeps a wide range of audiences engaged using different types of content.
10. What is the biggest difference between paid marketing and organic marketing?
Paid marketing empowers ads to generate quick visibility of brands to potential audiences, while organic marketing uses the power of free strategies like content and SEO.
Curate Tailored Digital Marketing Strategy with STRATEGY & ROI
With business marketing becoming highly competitive, more brands are choosing to stand out. An effective way to come to the attention of a potential audience and make a mark amidst the crowd of brands is going digital. As a brand, it’s important to have a solid digital marketing plan and choose the right channels to reach your audience. If you’re also planning to launch your digital marketing strategy but are not sure which marketing channel to target for your business, STRATEGY & ROI can help.
We’re a full-time digital marketing agency located in India, West Bengal. With over 2 years of experience in digital marketing, we have consistently generated promising results for clients across various industries. Our consistent hard work and dedication have helped them generate a revenue of over 10.7M.
We operate globally throughout the internet, working with clients from multiple locations. So, if you want your business to be the next to stand out and generate ideal results, contact us today. You can reach out to us via email at: sales@strategyandroi.com, to know more about our services in detail.
