Website Designing & PPC for an Automotive Locksmith Company

One of the real local locksmith businesses intended to increase their presence online. That is why they have contacted us to assist them in creating a more favorable online presence and getting more service requests. Though the locksmith company offers prompt and reliable locksmith services, they were struggling to create proactive online leads. Their outdated website lacked appeal and clarity, making it difficult for potential customers to take action. At the same time, their existing PPC campaigns were not delivering a good return, resulting in wasted ad spend.

100+
Leads Generated Per Month

$3
Average Cost Per Call Conversion

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Lack of Quality Leads Due to Outdated Website Design

The locksmith company was at the digital crossroads as they were not getting the right leads through their online presence. Although they provided quality and quick service as an automotive locksmith, their online marketing did not match the level of trust and professionalism. The aged design was not structured well, did not have attractive visuals and easy navigation that would guide visitors into action. Meanwhile, their old Google Ads campaigns had not given them significant, consistent results, as the calls were very expensive and the leads were low-quality. With customers choosing instantly and in a competitive local market, failing to be ranked in the first results of search or a conversion-driven website was equal to missed opportunities. They required a total online rewrite, a website that relates immediately with people and a PPC model that transforms clicks into actual calls.

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The Solutions

Building a High-Performing Website with Smart Google Ads

Our marketing team addressed the problem of online issues of the locksmith company by creating a powerful digital strategy that would include the creation of a modern website design and the application of specific Google Ads. To begin with, we redesigned their website in a clean design, quick-loading pages and compelling messages that produced the elements of trust, such as service guarantee, customer reviews, and visible call-to-action buttons. The new design has made sure that all visitors can find what they need with ease, and does this by calling the locksmith immediately. In addition to the website renewal, our PPC specialists developed a properly set Google Ads campaign with location-related keywords to attract customers who actively seek the services of locksmiths in their areas. All these combined allowed reducing the price per call and increasing inquiries manifold, providing the locksmith business with an impressive and stable digital presence.

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The Results

Measurable Business Growth with Prospective Leads

With a complete digital makeover, the locksmith company saw a remarkable improvement in online performance and lead generation. By combining a well-designed, conversion-focused website with a data-driven Google Ads strategy, the business experienced steady growth in calls, inquiries, and overall ROI. The new website offered a smooth user experience, clear service information, and a strong visual appeal that built instant trust with visitors. Meanwhile, the PPC campaign focused on high-intent, location-based keywords to reach customers exactly when they needed locksmith services. The results spoke for themselves, with the locksmith company not only gaining more qualified leads but also establishing a stronger online presence that consistently delivers measurable business growth.

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leads generated in a month

100 +

average cost per call conversion

3 $

ROAS from targeted Google Ads Campaign

752 %

Find Out Why Leading Businesses Choose to Partner with Us

Increased local reach and strategic ad campaign translated into powerful business results and measurable growth.

SEO

Local SEO

PPC

225+
Calls Generated in a Month

462%
Return on Ad Spend (ROAS)

Strategic changes in marketing efforts led to a surge in lead quality and a significant boost in campaign performance.

PPC

Website Redesign

CRO

320+
Qualified Leads in a Month

368%
Return on Ad Spend (ROAS)

By enhancing the user journey and refining the ad strategy, this brand unlocked steady, quality leads at a low cost.

PPC

Website Design

CRO

385+
Calls Generated in a Month

$17
Average Cost Per Call

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!