Result-Oriented Landing Page & Google Ads for a Locksmith Company

A trusted and reputable locksmith company approached our digital marketing firm to help them increase service calls and grow their leads online. Even though the service the company was offering was reliable and affordable for the regional localities, the digital presence of their brand wasn’t ideal. The existing website of the brand didn’t have a strong landing page that could engage the interests of the visitors and drive them into taking action. On the other hand, their Google Ads weren’t reaching the ideal audience base effectively.

340+
Leads Generated Per Month

$20
Average Cost Per Call Conversion

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Stagnant Sales with No Growth in Business

The locksmith company was experiencing a number of issues when it came to increasing its online presence and failing to attract enough customers. The online channels were getting them inconsistent and unqualified leads on their website, even though they were providing fast and reliable services. Their biggest obstacle was a poorly performing landing page that did not attract attention and prompt people to do anything. The website was not properly designed with clear calls to action, elements of customer trust and an accessible way for users to access the team in case of an emergency. Meanwhile, they had not optimised their Google Ads campaigns to reach the correct audience, and that is why their clicks were not consistent, and the cost per call was high. In a competitive local market where customers make immediate decisions in case of lockout scenarios, failing to feature at the top of the Google listings or not having an engaging landing page would have cost the business many valuable business opportunities.

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The Solutions

High-Converting Landing Page and Smart Google Ads Strategy

To resolve the issue the locksmith company was facing, our team of marketers came up with a strategic landing page creation and Google Ads (PPC) tactics from scratch. We began by creating a high-performance landing page that was created with the objective of gaining trust and spurring action. The customer reviews, service guarantees and easily accessible call-to-action buttons were also included on the page and ensured that visitors could contact the company or seek assistance immediately. Then, our Google Ads experts created a properly designed campaign with specific location-based keywords that would reach a person who was actively searching for locksmith services in the area. Such a mix of strong landing pages and targeted advertising contributed to the growth of the calls, good leads, and reduction of the average cost per call that provided real growth to the locksmith company.

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The Results

Quality Lead Generation with Increase in Potential Calls

After implementing a focused landing page design and strategic Google Ads campaign strategy, the locksmith company was able to achieve outstanding results. The solutions helped them gain lead generation and conversion results. The newly designed landing page offered a smooth user experience, showcasing trust-building elements like real customer reviews, service guarantees, and clear call-to-action buttons that encouraged instant contact. Alongside this, the optimised Google Ads campaign targeted local customers searching for locksmith help, ensuring the company appeared at the top of search results during urgent situations. As a result, the locksmith company saw a significant rise in qualified calls, stronger online visibility, and improved ROI.

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leads generated in a month

340 +

average cost per call conversion

20 $

ROAS from targeted Google Ads Campaign

624 %

Find Out Why Leading Businesses Choose to Partner with Us

Increased local reach and strategic ad campaign translated into powerful business results and measurable growth.

SEO

Local SEO

PPC

225+
Calls Generated in a Month

462%
Return on Ad Spend (ROAS)

Strategic changes in marketing efforts led to a surge in lead quality and a significant boost in campaign performance.

PPC

Website Redesign

CRO

320+
Qualified Leads in a Month

368%
Return on Ad Spend (ROAS)

By enhancing the user journey and refining the ad strategy, this brand unlocked steady, quality leads at a low cost.

PPC

Website Design

CRO

385+
Calls Generated in a Month

$17
Average Cost Per Call

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!