Boosting Locksmith Leads with SEO, PPC, and Conversion Optimization

The locksmith company was struggling to attract consistent online leads despite providing reliable emergency services. Their website had low visibility in local searches and previous ad campaigns were costly with minimal results. They needed a comprehensive digital strategy that could boost visibility and drive engagement.

480+
Calls Generated in a Month

384%
Improved in Organic Traffics

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Low Visibility and Poor Conversions Holding Back Growth

Despite offering reliable emergency services, the locksmith company struggled to turn its online presence into consistent leads. Their website did not appear prominently in local searches, limiting visibility to potential nearby customers. Previous advertising efforts were costly yet delivered minimal results, and the landing pages failed to guide visitors toward taking action. The core challenge was creating a strategy that not only drew traffic but also turned that traffic into real, measurable leads.

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The Solutions

Targeted Solutions to Boost Visibility and Conversions

We started by conducting a full digital audit to identify gaps in performance. Our SEO team optimized on-page content and improved local citations to boost search rankings. Through Local SEO, we ensured the business appeared in local 3-pack of Google for relevant keywords. In the meantime, our PPC specialists developed targeted Google Ads campaigns focused on targeted search terms that drive emergency service calls. We also designed optimized landing pages and implemented CRO techniques like clear CTAs and simplified forms to improve user experience and increase conversions.
Together, these strategies created a cohesive digital ecosystem that enhanced visibility, credibility, and conversion potential.

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The Results

Remarkable Growth in Traffic and Conversions

Our integrated digital marketing efforts delivered outstanding results. The locksmith company saw a significant increase in organic traffic and a steady rise in customer inquiries. Engagement across their website improved, and the cost per conversion decreased. By maintaining strong performance across both paid and organic channels, the business successfully transformed its online presence into a reliable lead-generation engine.

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monthly calls generated through Organic

320 +

monthly calls generated through Google Ads

160 +

Average Cost Per call conversion

17 $

Keywords

We’ll share a live report during the meeting.

Locksmith Limerick

Key Cutting Waterford

Car Locksmith Limerick

Locksmith Waterford

Locksmith Sligo

Locksmith Tullamore

24 Hour Locksmith Limerick

Key Cutting Limerick

Locksmith Galway

Locksmith Wicklow

(AFTER SEO)

Google.com

(BEFORE SEO)

Google.com

Out of 100

Find Out Why Leading Businesses Choose to Partner with Us

Targeted PPC ads boosted local visibility, increasing locksmith calls and measurable business growth.

PPC

Landing Page

CRO

380+ Calls Generated in a Month

638% ROAS through Google Ads

Strategic changes in marketing efforts led to a surge in lead quality and a significant boost in campaign performance.

PPC

Website Redesign

CRO

320+
Qualified Leads in a Month

368%
Return on Ad Spend (ROAS)

By enhancing the user journey and refining the ad strategy, this brand unlocked steady, quality leads at a low cost.

PPC

Website Design

CRO

385+
Calls Generated in a Month

$17
Average Cost Per Call

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!