Low conversion rate? If you are searching on Google, ‘Why my website doesn’t convert?’, this is where you should to be.
So, you are pouring money into your digital marketing services, but the conversion rate isn’t growing yet. Hold on, before you spend more, step back and assess the most essential touchpoints to see the gaps to optimize them.
In this blog post, we will give you insights essential to understanding why your conversion rate is low and to fix it. Keeping read to get an idea about the secrets behind enhanced conversion rate performance.
1. Not Optimizing for Each Stage of the Conversion Funnel
One of the top reasons behind the low conversion rate of your website is that it is not optimized for each stage of the conversion funnel. Many businesses often have a well-optimized conversion form, but they overlook the other stages of the conversion funnel. This creates a disconnect between the initial arrival of the visitor on the site and the final conversion action. To improve results, it is important that you optimize your website at every stage of the sales funnel and guide your users from start to end.
Remember, each user dropping in at your website is at their own stage in their buyer journey. For instance, while one user is looking for answers to a query related to your business, another might be ready to complete a purchase. It is important that you appeal to users in every stage of the conversion funnel to engage your users effectively and encourage them to take the next step to conversion.
If you hire a digital marketing agency, their CRO specialists focus on optimizing every element of a website across all stages of the conversion funnel. This approach ensures that users are engaged with relevant messaging at key points in their journey. It boosts conversion potential while providing users with a smoother, more intuitive experience.
Moreover, their design team can create custom landing pages, calls to action, and forms customized to each stage of the conversion funnel. Each element is strategically designed to guide users toward the next step in their journey.
2. Ignoring Slow Page Load Speeds
Slow page loading times can drive customers away. It can turn off your visitors and frustrate them. A slow-loading website can frustrate visitors, causing them to leave before exploring your content or taking any action. You will be surprised to know that even a second delay can cut down the conversions by 7%. Each second makes a difference in your conversion rate.
A core conversion rate optimization strategy is to check your page speed. Use PageSpeed Insights by Google to determine if your page loading speed is fast enough. You want your web page to score 85 or higher. If the score is lower, it might be time to upgrade the hosting plan. A better hosting plan gives access to improved server capacity. Thus, you will be able to accommodate more users and ensure a more optimal experience for your visitors, all without slowing down or crashing. Apart from this, you can note the page elements and optimize them to balance optimal display with page loading speed.
3. Ineffective or Missing CTAs
Calls to action are elements on the web pages that encourage users to take the next step. Based on your industry, a call to action can be an email sign-up, contact form, or ‘Buy Now!’ button. Many businesses overlook the importance of distinguishing their conversion channels, using identical CTAs that confuse or dilute their effectiveness. Hence, it is essential to create a differentiation between separate channels and guide users to the channel they prefer.
No matter what type of calls to action your industry requires, your website should feature enough of them and with variety. It is important to tailor CTAs to each stage of the buyer’s journey to guide users effectively toward conversion. Without clear and strategic CTAs, visitors may struggle to find the right path forward. It ultimately hurts your chances of driving meaningful conversions.
When businesses invest in CRO services, the team conducts comprehensive user testing to identify which calls to action (CTAs) are most effective at driving conversions. They analyze key elements such as messaging, placement, color, and design to understand what motivates visitors to take action. Based on these insights, the team then creates and optimizes CTAs across the website, ensuring each one is strategically crafted to boost engagement and generate high-value conversions.
4. Unclear Value Proposition
An unclear value proposition is usually the root cause of low conversion rates. Nearly 50% of respondents cite a vague or unclear value proposition as the primary reason for poor conversion rates. A vague proposition serves as a barrier and prevents target customers from understanding your value and propelling them towards a conversion.
An unclear proposition generally means that the visitors on your website do not really understand what you are offering. So, they choose your competitors over you. Thus, they are left in a limbo without a clear choice.
In today’s market, where patience and attention spans are short, cloudy details can be a big deterrent. The lack of transparency can damage your credibility and show you are hiding something.
To overcome this issue, businesses must clearly communicate their unique value proposition the moment a visitor lands on the site. Start by answering three key questions. Additionally, support your value proposition with trust-building elements like testimonials, clear pricing, and visual proof. A/B testing various messaging and headlines reveals what resonates most with your audience. It helps you refine your offer for better conversions.
5. Poor SEO Practices
Another probable reason behind the low conversion can be improper SEO strategy. Search engine optimization is a digital marketing technique to improve your website so that it can rank at the top in the search results on search engines.
Some of the common SEO activities include keyword research, content creation, internal linking, and content marketing. You can have a team of SEO experts. They offer custom SEO services designed to help websites rank higher in search results and attract more visitors actively searching for relevant products or services.
Their team of SEO experts begins with a comprehensive audit to assess the website’s current performance and uncover opportunities to enhance visibility on search engines. Based on these insights, they develop and implement a tailored SEO strategy aligned with the client’s business goals. It drives better rankings and increases traffic.
6. Lack of Mobile Functionality
If your website isn’t mobile-friendly, it can drastically reduce your chances of converting visitors into customers. With mobile traffic making up more than half of global web traffic, a poor mobile user experience leads to lost conversions and missed opportunities to engage potential customers.
When you visit a web page from a website that is not responsive, problems that arise are-
- Websites displaying content that is too wide for smartphone or tablet screens can lead to cutoff text or horizontal scrolling.
- Hard-to-read and small text on your mobile screens can be difficult to read.
- Design elements that are misaligned or unresponsive can disrupt the user experience by failing to adjust properly across various screen sizes.
- But design elements that don’t adjust or align properly on mobile screens can make the site appear unprofessional.
- Forms on the website must be designed keeping mobile users in mind. If they are too small or need proper tapping, users might grapple to fill them out accurately.
To address this, evaluate the mobile-friendliness of your site to ensure its content can be enjoyed from any device. A responsive design automatically adjusts to various screen sizes, ensuring a smooth and user-friendly viewing experience across all devices.
7. New Website is Not Convincing
If you have just launched a new website, don’t be discouraged by low conversion rates early on. There is a good reason why most new sites don’t convert right away. To ensure conversion, your website has to rank higher on search engine results. But for your site to rank on search engines, it has to possess a few elements. It includes accurate keyword research, high-quality content, powerful backlinks, and load time. But you should keep in mind that your website is not going to rank immediately. So, you will not notice a rise in conversions right away. There isn’t really anything you can do to boost the process.
Here are steps you can take to help your website rank on Google and drive conversions. The first and most crucial move is to implement a well-planned SEO campaign. By integrating SEO with your design efforts during a website redesign, you can minimize SEO downtime and ensure your website looks great and performs well in search results.
8. Not Staying Up-to-Date with Trends
Another common reason behind poor conversion rate is that you are not adopting the latest trends. In recent times, digital experience is focused more on personalization and adoption of AI trends.
User behavior and conversion rate optimization are always evolving, making it essential to stay up to date. Falling behind on the latest trends can give your competitors an edge and cost you valuable conversions. So, research the latest trends in conversion rate optimization and user behavior, so that you do not have to. Implement optimization continuously that lets you adapt to the newest trends to stay a step ahead of competition. You have to engage your visitors with content that will drive them to convert.
If you are tired of low conversion rates, it might be time to connect to experts.
