Revamping Digital Presence to Ensure Real Growth for a Life Insurance Company

The life insurance company approached us to elevate their digital presence and generate quality leads. Despite offering competitive plans and exceptional service, their online efforts were falling short. They required a complete digital strategy makeover that would convert visitors.

281%
ROAS through Google Ads

114+
Qualified Leads in a Month

Solutions We Provided

The Playbook We Used to Turn Ideas Into Impact

Go deeper into the moments that made a difference. Here, we unpack the steps we took, the strategies we applied, and how we delivered real results for businesses.

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The Challenges

Low Digital Visibility and Poor Conversion Performance

Reaching and converting its target audience online was a major challenge for the life insurance company. Although their website worked well, it lacked elements that would establish credibility and a contemporary design. Low bounce rates were the result of a bad user experience. Their Google Ads account was poorly organised and targeted in an unrelated way. Their digital marketing investment drained resources without producing strong leads if it was not properly optimised. To rebuild their foundation and produce quality leads, they sought a strategic digital partner.

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The Solutions

Strategic Website Redesign and Targeted Ad Campaigns

Our efforts began with designing a professional website customized specifically for the life insurance industry. We focused on building user trust by incorporating credibility indicators like testimonials and security badges. Simplified forms and strong CTAs were implemented to guide visitors towards conversion. At the same time, we restructured their Google Ads account from the very beginning. We also introduced landing page optimization as part of our CRO strategy to ensure ad clicks translated into real leads.

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The Results

Consistent Leads and a Strong Return on Every Ad Dollar

Our strategic digital efforts delivered powerful outcomes for the life insurance company. We combine modern website with expertly managed Google Ads and CRO efforts to transform underperforming campaigns into reliable lead generators.

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(ROAS) Return on Ad Spend from Google Ads campaigns

281 %

Qualified Leads Received in last Month

114 +

Avg. Conversion Cost

11 $

Find Out Why Leading Businesses Choose to Partner with Us

Our undeterred efforts delivered powerful results that drove consistent call volume and rapid follower growth.

SMM

Local SEO

PPC

429+
Calls Generated Per Month

283%
Increase in Followers

A successful transformation that turned online visibility into real conversions and meaningful business growth.

PPC

SEO

Website Design

178+
Calls Generated Per Month

181%
Increase in Organic Traffic

Strategic online efforts led to remarkable returns and a sharp rise in quality leads across all channels.

SEO

PPC

Social Media

1746%
ROAS through Google Ads

256%
Increase in SEO Leads

Driving scalable conversions through sharp landing page design and performance-focused campaigns.

PPC

Landing Page

CRO

3716+
Conversions in a Month

$14
Average Cost Per Conversion

Strategic changes in marketing efforts led to a surge in lead quality and a significant boost in campaign performance.

PPC

Website Redesign

CRO

320+
Qualified Leads in a Month

368%
Return on Ad Spend (ROAS)

A revamped digital experience drove massive growth in conversions and return on investment.

PPC

Website Redesign

CRO

274%
Return on Ad Spend (ROAS)

3700+
Conversions in a Month

See How We’ve Made a Difference

At the core of everything we do is our commitment to people. These are the clients who trust us, the businesses we support, and the partnerships we build along the way. Over time, we have had the privilege of working with a wide range of clients. What connects them all together is the confidence they have placed in us to help them grow and evolve in the digital space.
We are proud of the relationships we have built and the feedback we have received from our valuable clients. The words of our clients mean a lot to us. Every testimonial you read represents a story of transparency and collaboration. It is a feedback we carry with responsibility and pride. It reflects the experience we strive to deliver each day.

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Was very impressed by the team’s willingness to help and the great quality of the marketing services (seo

Ben was incredibly kind, helpful patient, efficient. HE is the reason I would want to return! Very Satisfied.

Ria helped to SEO for our new website, which has had good feedback. She is a very nice and patient girl, who is very responsible for her job. We would really recommend! So excellent & Perfect! We will consider to cooperate with her next time.

It is my pleasure to have the chance to pen my words to paper. The rank of our website has increased greatly due to the hard work of these guys. They are hardworking and professionals at their work. I sincerely wish them all the very best and recommend them to anybody, hands down.

After collaborating with the experts, their PPC strategies and services have proved to be highly effective. There has been a sheer growth in the online traffic and generation of potential leads of my online business. The incredible turn around has been highly beneficial for the online development and growth of my business.

I do not hold much idea on social media marketing but have been understanding the need for it for my e-store. The marketers of Strategy & ROI have been very communicative and professional in conducting their work. It has been few months that I am associated with them, I must say, they have kept their assurance to showcase me with productive results.

95% of my experience with you is 5-star: the quality of services what I received, the assistance I got when I called with a question. I do appreciate that you frequently offer promos which helps a lot.

I have been working with these guys off and on since about 2019, always super helpful and great service!

It was such a great experience and the designs were amazing!!