Strategy & ROI Helped Ricoelectric Penetrate The North American Market And Expand In The States

The challenge was that the North American market was already saturated with brands that have a loyal customer base and some brand recognition. So, we realized that slipping into those cracks would be a challenge. Also, we had to create ads with a shoestring budget, that was one more challenge we needed to overcome.

The main idea behind the project was to create brand recognition but not spend a lot doing it. So we decided that we would go the organic way, where we would work it out using low-competition keywords and not spending a lot on the auction.

Our team of experts took this challenge and they put in hours of work choosing the right keywords and new marketing tactics.

The more relevant an Ad is to a user’s search, the more likely that user is to click through. We took our campaign and expanded it from three Ad groups to six. By making the Ads relate more to specific keywords, the click-through rates started improving immediately. Targeted Ad groups, focusing on particular aspects of this company’s widgets, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month of running the six ad groups to the month before, the CTR increased from 2.41% to 3.89%, and the CPC decreased from $2.24 to $2.17.

Strategy & ROI rebuilt the customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics. Strategy & ROI built Ad Groups within each campaign and created ads targeting audiences within each group. As a result, Ad engagement began increasing, which lowered the cost-per-click for the client’s Ads.